BOSTON – Shift has hired Pete Buhler as creative director to build out its offering in this area.

He is tasked with growing the creative division internally and ensuring Shift’s creative assets align with the agency’s existing marketing and PR offerings. Since 2008, Buhler was VP of creative services for Cone Communications. Prior to this, he was creative director at Island Oasis overseeing the in-house creative team focused on the company’s identity, websites, e-commerce and advertising.

Antonio Romero previously held the associate creative director post at Shift from April 2012 to January 2013.