Maja Pawinska Sims 02 Nov 2021 // 10:55AM GMT
LONDON — Shook has won a brief from the England and Wales Cricket Board, the governing body for the sport from grassroots to elite level, to support its external and internal communications.
The agency, founded by former Mischief execs Gemma Moroney and Damon Statt last year, will work with the ECB’s in-house communications team. For the internal communications element, Shook has partnered with Comms Rebel consultant Advita Patel. The team reports to ECB director of communications Kate Miller.
Moroney said: “We are all aware of the incredible elite men’s, women’s and disability cricket teams but in addition the ECB does brilliant work inspiring people to see cricket as a sport for them: from its Dream Big Desi Women campaign, inspiring 2,000 South Asian women to start their volunteering journey, to its Allstars programme providing a brilliant start in the sport for 5-to-8 year olds to the hard work it does on safeguarding. The more you speak to the people who work there, the more inspiring the stories you hear are.”
It is the latest sports-related client for Shook, which also handles creative work for an American tech brand NFL sponsor, as well as communications and campaigning work for The Ruth Strauss Foundation, the charity founded by former cricketer Sir Andrew Strauss in memory of his late wife, who died of a non-smoking lung cancer.
The agency has also worked with Paralympians on the #StampOutTheGap campaign for Adult CP Hub, which aims to ensure adults with Cerebral Palsy receive joined-up healthcare.