SINGAPORE — Shutterstock has handed Asia-Pacific PR duties to the Hoffman Agency following a competitive review. 

Hoffman Agency offices in Singapore and Hong Kong will serve dual hubs for the business, working with offices in Japan and Korea, as well as the firm's affiliate agency Hotwire in Australia.

The assignment calls for an integrated communications approach that includes brand strategy, creative and PR, with a particular focus on Singapore, Japan, Korea and Australia. 

"We aim to increase the brand awareness of Shutterstock’s creative expertise and advance its reputation, introducing the company’s extensive portfolio of brands including Studio, Editorial, PremiumBeat, Turbosquid, just to name a few," said Hoffman Agency Asia-Pacific MD Caroline Hsu.