SAN FRANCISCO — Sierra Nevada Brewing Company has named Golin as its US PR agency of record.

Golin won the business in a competitive pitch. The firm’s remit includes leading media strategy development, public relations, thought leadership and social purpose marketing for the California family-owned brewer. Golin’s first charge is developing and rolling out creative campaigns supporting new product launches scheduled for this spring.

A team of about a dozen people from Golin’s San Francisco and Los Angeles offices will service the account, which covers Sierra Nevada’s namesake beer as well as its Pale Ale, Celebration IPA, Strainge Beast hard kombucha and its Little Things portfolio of drinks.

“Golin impressed us with their understanding of our brand identity and a strong point of view for how to support our growth goals while staying true to our roots,” said Robin Gregory, the brewer’s director of communications. “We are committed to delivering high quality experiences through our products, and we look forward to working with Golin to deliver new and more impactful opportunities to connect with our consumers.”

Sierra Nevada has a robust in-house communications team and has worked with a range of creative agencies over its 40-year history including Segal Communications.

In early 2020, Sierra Nevada awarded advertising duties to Washington firm Admirable Devil following a competitive pitch. Last fall, the company hired Noelle Haley as its first VP of marketing.