SINGAPORE - Mount Faber Leisure Group has picked Mad Hat Asia as its new PR partner. The contract will be for two years with the option to extend for one year and will commence on 12 April 2025, it told PRovoke Media. 

A total of 11 agencies, excluding incumbent agency, PRecious Communications, competed for this tender, according to Mount Faber Leisure Group.

“We are thrilled to announce the appointment of Mad Hat Asia as our PR partner. Following a landmark year, including the 50th anniversary of the Singapore Cable Car and the launch of the SkyOrb Cabin, we are excited to build on this success," said Tracy Lui, senior assistant director, marketing communications and retail, Mount Faber Leisure Group.

"With Mad Hat Asia’s expertise in innovative storytelling, we look forward to partnering with them to elevate our brand, refine our communications strategy, and drive future growth,” she added. 

"Mad Hat Asia is thrilled to be appointed as the PR agency for Mount Faber Leisure Group," said Danielle Chow, country lead, Mad Hat Asia.

"This is a client we’ve long admired and have been eager to work with since our inception, so we’re beyond excited for this opportunity. We’ve been inspired by the innovative campaigns and creative ideas that the Mount Faber Leisure Group team has rolled out in recent years. We can’t wait to contribute to their continued success, bringing fresh, impactful storytelling to the brand and creating memorable experiences for its audiences," Chow added.