TORONTO — SodaStream, which makes sparkling water makers, has handed its Canadian PR business to Edelman following project work earlier this year.

SodaStream Canada, which is part of PepsiCo, has officially named Edelman its Canadian PR and influencer marketing agency of record, as which it joins a roster of agencies already working for the brand.

SodaStream simultaneously named The Garden its strategic and creative agency of record. They both join OMD, which handles media strategy and buying for SodaStream, and Praxis, which handles the brand's social media community management.

Edelman’s relationship with SodaStream Canada started earlier this year when the agency, along with The Garden, helped launch the collaboration between SodaStream and the sparkling water brand bubly, which makes flavor drops. The campaign featured Canadian singer Michael Buble.

"We look for partners who think creatively and help us drive innovation in our category," said SodaStream Canada marketing head Kyle Millar. "After working with The Garden and Edelman this year, it couldn't be clearer that they're the right partners to add to our marketing and communications bench. Together, we're excited to keep tapping into the love for our brand and take it to the next level."