SÃO PAULO — Eduardo Vieira has joined SoftBank as Latin America communications head, after six years with WPP's PR operations in Latin America.

Vieira most recently led LatAm for H+K Strategies and Ogilvy PR, after his firm Ideal was acquired by WPP in 2015. He launched Ideal in 2007, following a career as a technology and media journalist.

At SoftBank, he reports to global communications head Mark Kornblau, and Marcelo Claure, who is EVP and COO of SoftBank Group and CEO of SoftBank's international unit and LatAm fund.
Vieira will be responsible for directing the Company's external and internal communications functions in the region, leading SoftBank's marketing, PR, content, events, digital and corporate communications. He will also work with the SoftBank Latin America Fund’s 50+ portfolio companies to foster alignment and value creation across the SoftBank ecosystem.
Said Claure: "Not only does Eduardo have a deep understanding of marketing and communications, he is also an entrepreneur at heart. He will be instrumental in helping SoftBank and our unique ecosystem in Latin America to better engage with all relevant stakeholders in the region."
In addition to his role as partner at WPP's Ideal Group, which oversaw H+K Strategies and Ogilvy PR operations in the region, Vieira also served as president and co-CEO for Latin America and as a member of the global leadership council at H+K Strategies.

“By helping structure strategic communications initiatives for companies that are part of SoftBank’s portfolio in the region, we will have the chance to help transform the lives of millions of people," said Vieira. "I’m honored and especially energized by this enormous opportunity to create value for Latin America’s startup and innovation ecosystem. The horizon for entrepreneurs in the region has never been brighter."