Holmes Report 09 Jul 2014 // 3:46PM GMT
DUBLIN—Promotional clothing company SOL's has selected Hopscotch Système Europe to carry out a multi-country PR campaign across Europe.
The Dublin-based agency has been awarded SOL’S first ever regional PR campaign, which seeks to expand the brand’s visibility and reputation beyond their core market and home territory of France, into the UK, Italy, Germany, Spain, Belgium, the Netherlands, Portugal, and Greece.
“Our customers and production have become increasingly international”, explained Laurent Ostrowsky, MD of SOL’S. “We need to clearly communicate to them about the diversity of our product lines as well our unique supply chain capabilities, and needed a PR agency that could help us be more visible in multiple markets, in an effective and consistent way.”
Reporting to SOL’S HQ in Paris, the Hopscotch Système Europe team will handle B2B and corporate media relations, supporting the entire SOL’S product line as well as its ethical engagement.