Diana Marszalek 07 May 2020 // 12:56PM GMT
NEW YORK — Home security company Kangaroo has awarded its public relations business to SourceCode Communications.
SourceCode was selected Kangaroo’s communications agency of record in a competitive review that included two other tech-focused firms. There was no incumbent agency.
SourceCode’s initial efforts will focus on the launch of the company’s new security device, the Privacy Camera. The agency is also supporting Kangaroo’s #TrooHeroes campaign, which provides free security products to businesses and first responders directly impacted by Covid-19.
“As a challenger brand in a growing but competitive market, you don’t win by simply following others’ playbook. Instead, we put a significant premium on disruptive ideas — product through to marketing,” said Kangaroo CMO Bob Stohrer. “SourceCode shares this ethos and clearly demonstrated that they could amplify our efforts now, and into the future. We’re excited to have them on our team.”