NEW YORK — Sales coaching platform Mindtickle has handed its US PR business to SourceCode.

As agency of record, SourceCode is tasked with driving awareness of the platform and its capabilities with customers. SourceCode’s storytelling will focus on the platform’s sales enablement and revenue intelligence offerings.

SourceCode won the business following a four-agency competitive review.

“By bringing SourceCode onboard, Mindtickle will be able to more efficiently reach customers by focusing and differentiating its messaging around sales enablement and revenue intelligence,” said Andrea Weinfurt, senior content marketing manager at Mindtickle. “And, as our company continues to grow, SourceCode is exactly what we need to support our storytelling and media goals.”

Mindtickle, which was founded in 2011, earned unicorn status last year — the third Indian software startup to do so in 2021. The platform helps companies train sales forces through onboarding, product training, coaching and readiness preparedness.