Diana Marszalek 13 Oct 2020 // 11:57PM GMT
NEW YORK — Stephanie Smirnov, most recently Scholastic’s communications head, has joined Lippe Taylor as chief engagement officer.
In her new role, Smirnov will oversee the agency’s client leadership teams, reporting to CEO Paul Dyer. She replaces Tracy Naden, who is being promoted to an unspecified role.
At Scholastic, Smirnov served has head of global corporate communications, as which she oversaw earned and social media, CEO communications, corporate marketing, crisis management, internal communications and events and partnerships.
Smirnov's previous roles include serving as managing director of Edelman’s brand practice and also as DeVries Global’s US CEO.
“We are continuing to see the convergence of consumer marketing and corporate communications, which is what makes someone like Stephanie such a valuable consultant for our clients,” explained Lippe Taylor CEO, Paul Dyer. “Add to that her track record of mentorship and elevating talented agency professionals, and we are equally excited for our staff as well as our clients, to have Stephanie coming on board.”