NEW YORK—Stoli Group (USA), the North American subsidiary of SPI Group and importer and national distributor of Stolichnaya Premium vodka, has selected GolinHarris to lead the development and execution of a fully-integrated PR strategy promoting the Stolichnaya brand in the US.

A New York-based team, led by Jennie Webb, consumer director, also will work with its counterparts in Paris who will focus on the global PR aspects of the brand with SPI Group.

Stoli Group was recently formed to take over importation and distribution rights from US marketer William Grant & Sons. The company selected GolinHarris following a competitive review with plans to reinvigorate its vodka franchise in the US.

The agency will join its Interpublic sister agency Momentum Worldwide, on Stoli Group’s agency roster. Together they will play key roles in the development and implementation of marketing and consumer engagement programs in 2014.

“As we look to refocus and refresh the Stoli brand and story in the US, we sought out an agency partner with deep experience in consumer and lifestyle marketing, reputation and crisis management, and nimble but breakthrough creative to help propel Stoli’s premium positioning,” says David Briggs, senior brand manager at Stoli Group.