Paul Holmes 01 May 2001 // 11:00PM GMT
A nuts-and-bolts guide that shows how, with the right communications plan, nonprofits of any size and experience level can amplify their voice and advance their agenda. Complete with charts, checklists, and templates, this book shows readers how to select the right media, identify audiences, develop messages, produce printed materials, train spokespeople, use paid advertising and public service announcements, and handle negative press.
Article tags
Not for Profit-Charities