Diana Marszalek 09 Jun 2021 // 11:30AM GMT
NEW YORK — StuDocu — a platform where college students share notes, books, and other study materials — has tapped Diffusion to help drive business in the US.
Diffusion won the account in a competitive pitch. The Amsterdam-based company did not have an incumbent agency.
As US agency of record, Diffusion is charged with overseeing a brand awareness campaign to increase American students’ use of StuDocu. The firm’s work will include media relations and business momentum announcements, creative campaign creation and execution, and managing speaking opportunities and awards.
The effort will highlight how StuDocu encourages sharing knowledge and peer-to-peer collaboration. StuDocu hosts materials for more than 2,000 universities across the globe, as well as for continuing education classes. The platform recently expanded to serve high school students as well.
“StuDocu has been leading the charge in providing students and educators with study tools and shared resources to excel in and out of the classroom, and now we’re ready to expand our presence in the United States so that we can continue to help our users study more efficiently to truly absorb knowledge,” said co-founder & CEO Marnix Broer. “At StuDocu, we’re all about efficient innovation and it was clear to us from the start that Diffusion has always worked with innovative companies that scale up quickly. The passion and knowledge their team demonstrated for our business and industry made our choice obvious.”