LONDON — Allison+Partners announces that Susie Hughes has returned to the agency – and to London – as Executive Vice President to oversee new business development and media strategy.

The new role has been created for Hughes, and includes responsibility for building agency brand awareness in the UK market – where Allison+Partners has a team of more than 30 – and globally.

Hughes previously spent 13 years with the agency, which operates in 34 markets globally, initially joining as a senior account executive at its headquarters in San Francisco in 2007. She later moved to London as a vice president to open the UK office, and then spent time in Allison+Partners’ Singapore office, bringing B2B tech and corporate communications experience to clients in the APAC region.

She left the agency in 2018 to go in-house as director of communications at artificial intelligence company Appier in Singapore, after which Hughes founded and served as lead consultant for corporate specialist Framework Communications.

Hughes said: “In my years away from the agency, Allison+Partners has continued to go from strength to strength. I’m pleased to be bringing my own global and in-house experiences back to the firm, which coupled with my institutional knowledge of the agency helps me look at effective ways to expand our international network, grow our roster of fantastic clients and ultimately elevate their experiences. It’s also wonderful to be back among this supportive team made up of old and new friends.”

Since Hughes’ departure from Allison+Partners’ London office in 2016, the UK business has grown to a team of more than 30, offering services including integrated strategy and performance marketing.

Allison+Partners partner and managing director for UK and Ireland Jim Selman said: “Our rapidly-growing integrated services model presents an exciting opportunity to develop the UK business into a critical part of the agency’s world-class global offering. I’m delighted to have Susie back on the team helping to further promote Allison+Partners competencies. She is also a passionate steward of our values, particularly collaboration, and alongside our fellow senior leaders we’ll continue to work together to build an ever-stronger and inclusive company culture.”