Maja Pawinska Sims 21 Aug 2019 // 8:00AM GMT
LONDON — Independent agency network Sermo has won the PR account for pioneering make-up and skincare brand Revolution Beauty in the UK, the US and Australia after a competitive pitch.
The specialist consumer and lifestyle network was founded ten years ago by Talk.Global, part of the M&C Saatchi Group. It now has 14 independent agency partners around the world.
Talk.Global will lead the account on strategy in the UK, working with the brand’s in-house team, while local execution in the other markets will be carried out by Bollare in the US and Bastion Effect in Australia.
Revolution Beauty – which according to the Sunday Times ProfitTrack 100 is the third fastest growing company in the UK – is known for high quality, affordable cosmetics that challenge beauty industry norms, including not using models or airbrushing in its marketing and advertising, not testing on animals, and its belief that “everyone – no matter their sex, ethnicity, age, budget or location – should be thrilled by makeup.”
Talk.Global has already developed the brand’s first global creative platform – the Revolution for #OpenMinds – which will be the basis for global PR, influencer and experiential campaigns.
Revolution Beauty founder Adam Minto said: “Five years ago, Revolution was created out of a vision for a better beauty company that challenges beauty ‘norms’. Now, as a global brand our values still remain at our core – inclusivity, diversity, disrupting outdated beauty perceptions. Talk.Global’s strategic and creative approach to the pitch brief showed a true understanding of our business and desire to grow, while remaining true to these values.”
Revolution Beauty joins other Talk.Global clients including Coty, Johnson & Johnson, Pernod Ricard, Lindt, Pandora, eBay and Flora. Sermo’s global lifestyle clients including Chanel, Lexus, Moet & Chandon, Virgin, Netflix and Mondelez.