LONDON — Talker Tailor Trouble Maker has won a creative, out-of-home, PR and digital brief from Victorian Plumbing, the UK’s biggest bathroom retailer, after a three-way pitch.

The agency’s initial integrated marketing campaign, featuring interior designer and brand ambassador Laurence Llewelyn-Bowen, will go live across multiple out of home sites across the UK in April.

Talker Tailor is working alongside media buying agency Running Total and design partners Studio La Plage on the six-figure brand campaign, which aims to differentiate Victorian Plumbing from its competitors.

Victorian Plumbing chief marketing officer Joe Pascoe said: “Once we saw the memorable and out-there ideas that Talker Tailor had come up with for an inaugural campaign, we were confident that they were the right choice for making a big splash in 2020. As market leaders, one of our chief aims is to ensure that Victorian Plumbing remains front and centre of people’s minds when they think of bathrooms, and the upcoming campaign should live on long in the memory.”

Talker Tailor Trouble Maker co-founder Steve Strickland added: “When we launched our agency, we made the conscious decision to work for clients, not brands and to only pitch for those potential clients that wanted to push both themselves, and us along with them, out of our collective comfort zone. Victorian Plumbing is refreshingly that.

“We cannot wait to launch our creative together, it is keeping us up at night with nervous anticipation. This will be our agency’s second pure ATL idea with PR support in just six months and it is an exciting chapter in our development.”