LONDON — B2B and technology agency CubanEight has become tech unicorn Immuta’s first EMEA PR agency, after a competitive pitch.

Automated data access and security firm Immuta, which went through a Series E funding this year taking it to a total of $258.2 million raised, recently established its European headquarters in London to serve customers including Roche, Swedbank and B2B payments platform Billie in the UK, France, Italy, Germany, and Sweden.

CubanEight will be leading a PR and integrated communications campaign to build brand awareness and audience engagement across the EMEA region, working with US-based Inkhouse, Immuta’s global lead agency.

Immuta’s director of marketing for EMEA and APJ, Lisa White, said: “When we embarked upon our search, we were looking for an agency that would work with us in partnership, that had the insight and experience to guide us as we build presence and traction in what is one of our key markets outside North America. We were impressed with the team’s knowledge and experience across the data security and enterprise tech space."

CubanEight managing director Sian Gaskell added: “Immuta is at an exciting point in its journey – credentials and track record in the US, fast-growing, scaling into new markets and recent funding to accelerate its growth. The team is excited about the opportunity to shape and build Immuta’s reputation and support its market-leading position.”