Amid political upheavals and a populist backlash, senior communicators will attempt to make sense of a fractured world at this year's World Economic Forum (WEF).

Always a polarising event, this year's Forum will be aiming to reassert its relevance after a year when it's elite consensus was rendered somewhat moot. How else to explain the utter incredulity that cast a bewildering pall over the 2017 edition, thanks to the Trump and Brexit shocks that ruptured the political landscape.

Many observers would recommend a rather large caveat when it comes to Davos commentary. Consensus views from the global economic elite that gather at the World Economic Forum are always wrong, according to Harvard professor and former IMF chief economist Kenneth Rogoff, a result of the stunning homogeneity and group-think that often typifies the event.

"We come to the mountain but the mountain’s crumbling under us," was how one CEO put it last year. Is Davos, and its champagne-swilling devotion to frictionless capitalism, part of the problem? 

Perhaps, but not everyone is so sceptical. On this week's Echo Chamber podcast, Omnicom PR Group president David Gallagher made an eloquent case for WEF's virtues, including its remarkable ability to identify and analyse trends that will shape the world's future. This year, for example, WEF reports that the world is entering a "critical period of intensified risks".

And many will be watching the event to gauge the impact of global leaders — Donald Trump, of course, but also Narendra Modi, Emmanuel Macron, Theresa May and Justin Trudeau, to name just a few.

So it is no surprise that senior agency and in-house communications executives will again flock to this year's event. Much of their activity is focused on supporting the various business leaders in attendance, but the Davos agenda — always rich with discussions about the purpose of business — can offer considerable insight into the bigger public relations issues that are likely to dominate the corporate agenda in 2018. 

Those issues, you could argue, are more important than ever, particularly as business braces itself for the backlash from emboldened consumers and employees. There is no surprise that WEF has titled this year's event 'Creating a Shared Future in a Fractured World.'

Once again, we've researched the official attendee list. The results, in no particular order, are below, and demonstrate the event's geographic diversity and its ability to attract senior figures from the corporate and agency worlds, spanning public affairs, corporate communications, marketing and CSR. Note that many of our Influence 100 list are present, for example.

Bear in mind that these are only official Summit attendees, there will be many more industry names taking part as 'unofficial' delegates. Here is my working list, please do let me know if I've left you off, and follow along with all of our Davos coverage here, including our first event at Davos, in conjunction with the Wall Street Journal and Weber Shandwick, which will focus on managing corporate reputation in a world dominated by volatility, fake news and populism. 


Dan Tarman
Chief Communications Officer
eBay Inc.

Yutaka Shimazaki
Executive Officer; General Manager, Executive Secretariat, Corporate Communications
Marubeni Corporation

Mark MacGann
Group Chief External Affairs Officer, Member of the Group Executive Committee

Jennifer Scardino
Global Head, International Communications

William Sheedy 
Global Executive, Corporate Strategy, M&A, Government Relations
Visa Inc.

Mette Fossum
Director, Global Communications, Government and Corporate Social Responsibility 
REMA 1000

Andrey Shtorkh 
Member of the Executive Board; Director, Strategic Communications
Renova Group

Elaine Weidman Grunewald
Senior Vice-President and Chief Sustainability Officer
Telefonaktiebolaget LM Ericsson

Keith Weed 
Chief Marketing Communications Officer 

Jill Hazelbaker
Senior Vice-President, Policy and Communications
Uber Technologies Inc.

Joseph Naylor
Vice-President, Policy, Government and Public Affairs
Chevron Corporation

Marcela Hawn
Senior Vice-President and Chief Communications Officer
Centene Corporation

Henry Gomez 
Executive Vice-President, Chief Marketing and Communications Officer 
Hewlett Packard Enterprise 

Julie Louise Gerberding
Executive Vice-President, Strategic Communications, Global Public Policy and Population Health 

Laura Gordon
Managing Director, Communications 
The Rockefeller Foundation

Elinor Steele
Vice-President, Global Communications and Women's Initiatives
Tupperware Brands Corporation

Penelope Naas
Senior Vice-President, International Public Affairs and Sustainability
UPS Europe

Christine Graeff
Director-General, Communications
European Central Bank

Elliot Schrage 
Vice-President, Communications and Policy
Facebook Inc. 

Lauren Flaherty
Executive Vice-President and Chief Marketing Officer
CA Technologies

Daniel Berthiaume Executive Director, Worldwide
Communications, Office of the Chief Executive Officer
Adobe Systems Incorporated

Elaine J. Dorward-King
Executive Vice-President, Sustainability and External Relations
Newmont Mining Corporation

Karim A. Lesina
Vice-President, International External Affairs, EU, Caribbean, Central and Latin America, Trans-Atlantic Relations

Lori Lee
Chief Executive Officer, ATT International; Global Marketing Officer
AT&T Inc.

Sally Susman
Executive Vice-President, Corporate Affairs
Pfizer Inc.

Yoshitake Yamaguchi
Senior Fellow, General Manager, Government and External Relations Office
Toshiba Corporation

Beatriz Perez
Senior Vice-President; Chief, Public Affairs, Communications and Sustainability
The Coca-Cola Company

Niklas Gustafsson
Chief Sustainability Officer; Head, Public Affairs
AB Volvo

Elaine Weidman Grunewald
Vice-President, Sustainability and Corporate Responsibility
Telefonaktiebolaget LM Ericsson

Hashim Gillani
Senior Vice-President, Corporate Development and Communications
Alghanim Industries 

Mark Henderson 
Director, Communications 
The Wellcome Trust 

Tatyana Zavyalova
Senior Vice-President; Head, Marketing and Communications 

Jamie Smith
Chief Communications and Marketing Officer 
BitFury Group

Mark Klein
Senior Vice-President, Corporate Communications, Public Affairs and External Relations 
Dignity Health

Bernard Tan
Managing Director, Sustainability and Stakeholder Engagement
Asia Pulp & Paper

Christopher Lake
Vice-President; Head, International Government Relations
S&P Global Ratings

Marcia M. Smith
Senior Vice-President, Sustainability and External Affairs 
Teck Resources Limited

Iris Beck Codner 
Group EVP, Corporate Marketing and Communications
Teva Pharmaceutical Industries Ltd

Haruhiko Hirate
Corporate Communications and Public Affairs Officer
Takeda Pharmaceutical Company Limited

Viktoriya Luchka
Communications Strategist
Lviv Educational Foundation

Ruth Harper
Vice-President, Global Strategic Communications

Sherry Pudloski
Senior Vice-President and Chief Communications Officer
The Guardian Life Insurance

Virginie Helias
Vice-President, Global Sustainability
Procter & Gamble International Operations SA

Jeff Seabright
Chief Sustainability Officer

Molly Gavin
Vice-President, Government Affairs and Sustainability
Qualcomm Incorporated

Michael Goltzman
Vice-President, Global Public Policy, Environmental Sustainability and Social Impact
The Coca-Cola Company

Brent Bergeron
Executive Vice-President, Corporate Affairs and Sustainability
Goldcorp Inc.

Kristin Peterson
Co-Founder and Chief Marketing Officer

Xu Wenwei
Executive Director of the Board and Chief Marketing Strategy Officer
Huawei Technologies Co. Ltd

Carolyn Everson
Vice-President, Global Marketing Solutions
Facebook Inc.

Camilla Sylvest
Executive Vice-President, Commercial Strategy and Corporate Affairs
Novo Nordisk A/S

Carlos M. Jarque
Executive Director, International Affairs, Government Relations and Corporate Affairs
America Movil

Michael Lightfoot
Chief Corporate Affairs and Strategy Officer
LeasePlan Corporation N.V.

Maria Nelly Rivas
Director, Corporate Affairs
Cargill Incorporated

Katie Fallon
Executive Vice-President; Global Head, Corporate Affairs
Hilton Worldwide

Manuel Kohnstamm 
Senior Vice-President and Chief Corporate Affairs Officer
Liberty Global Plc


Jack Leslie
Weber Shandwick

Steven H. Gunby 
President and Chief Executive Officer 
FTI Consulting Inc.

Kevin Hewitt
Chairman, Europe, Middle East and Africa
FTI Consulting

Carol Potter
President and Chief Executive Officer, Europe

Matthew J. Harrington 
Global Chief Operating Officer 

Richard W. Edelman 
President and Chief Executive Officer 

Barri Rafferty
President and Chief Executive Officer
Ketchum Inc.

Kathy Bloomgarden 
Chief Executive Officer 
Ruder Finn Inc.

Margery Kraus 
Founder and Chief Executive Officer 
APCO Worldwide Inc.

Roland Rudd 

Sir Martin Sorrell 
Chief Executive Officer 

Michael I. Roth 
Chairman and Chief Executive Officer 
Interpublic Group

John Wren 
President and Chief Executive Officer 
Omnicom Group Inc.

Serge Dumont 
Chairman, Asia-Pacific; Vice-Chairman 
Omnicom Group Inc.

John Seifert
Worldwide Chairman and Chief Executive Officer
Ogilvy & Mather

Rishad Tobaccowala
Chief Strategist
Publicis Groupe

Anne-Gabrielle Heilbronner
Secretary-General; Member of the Executive Board
Publicis Groupe

Maurice Lévy 
Chairman of the Supervisory Board
Publicis Groupe SA

Charles Riou
Chief of Staff to the Chairman and Chief Executive Officer
Publicis Groupe

Arthur Sadoun
Chairman and Chief Executive Officer
Publicis Groupe

Shigeru Ishida
Executive Officer
Dentsu Inc.

Nigel Morris 
Chief Strategy and Innovation Officer
Dentsu Aegis Network 

Jerry Buhlmann 
Chief Executive Officer 
Dentsu Aegis Network Ltd 

Valerie Scoular 
Group Human Resources Director 
Dentsu Aegis Network Ltd

Nick Brien
Chief Executive Officer Americas and US
Dentsu Aegis Network

Andrew Robertson
President and Chief Executive Officer
BBDO Worldwide

Troy Ruhanen
President and Chief Executive Officer 
TBWA Worldwide

Alina Kessel President and Chief Executive Officer,
Team P&G
Grey Communications Ltd