Paul Holmes 01 May 2001 // 11:00PM GMT
This is the third edition of the top selling text on sports media and marketing. It has been adopted by over 150 colleges, universities and professional sports organizations. It;s 18 chapters include the responsibilities of a professional sports PR or college SID, media writing, sports photography, broadcast interviewing, press conferences, statistics, creating new sporting events, promotion and marketing, crisis management and creating a web page.