DUBAI — The Romans has hired Euan McLelland as a senior creative strategist in its Dubai office, which opened last summer as its third international hub after London and New York.

McLelland (pictured, left), who has spent almost seven years in the United Arab Emirates, joins from Hill+Knowlton Strategies, where he held senior positions at in its sports and entertainment practice and in creative strategy.

At H+K he worked across sporting leagues, brands and institutions, including golf (DP World Tour, Ladies European Tour, Asian Tour and LIV Golf circuits), motorsports and gaming, and led projects including Saudi Arabia’s biggest music festival.

Before joining H+K in 2019, McLelland was the PR manager at the Dubai World Trade Centre, having started his career as a journalist in the UK, including for MailOnline, before moving to the Middle East.

In his new role, McLelland will bolster The Romans’ creative approach to PR in the region, working with clients to develop and execute impactful, purpose-led campaigns, as well as supporting press office activities.

The Romans partner Alexandra Dewar (pictured, right), who joined the agency from Teneo to lead the Dubai office last August, said: "Euan is the perfect blend of industry specialist and cultural fit, making him the ideal candidate to help take us to the next phase of growth in the region. We have no doubt that his penchant for creativity and exceptional client service will play a role in cementing The Romans’ position as the UAE's market leader in creative PR. We are delighted to have found Euan at the perfect time in our journey here.”

McLelland added: “I first came across The Romans a few years back and have followed their every move since. The Romans have reset the benchmark for what creative comms can and should be and continue to reimagine where and how PR can deliver. So to be handed that creative baton and be tasked with running with it in this region is an enormous thrill and privilege.

"Alexandra and I firmly believe that the UAE is a land of abundant opportunity where a creative approach to communications can skyrocket a brand, and I can't wait to see where that takes us.”

The Romans plans further international expansion this year.