NEW YORK — The Romans has promoted Katherine Espinosa to the newly-created role of senior vice president for culture and media, in its US office.

Espinosa joined the agency last year as a vice president from BCW in New York, as The Romans made its first international expansion to the US in April 2022. Since her arrival, she has contributed to growing a client roster that includes Amazon, Pernod Ricard and Candy Crush.

Having previously held roles at Ogilvy & Mather and DKC, Espinosa has also worked with Airbnb, Colgate, Google, Hennessy, Match Group, Spotify, and other clients in the music, politics, consumer technology and packaged goods, gaming, spirits and food and beverage sectors.

The Romans EVP and partner Sarah Jenkins told PRovoke Media: “Katherine has been with the company since we first opened doors stateside last year. She’s been instrumental in our tremendous growth, and couldn’t be more excited for her to step into this role where she can continue to guide our teams to develop sharp creative work that puts our clients at the forefront of culture.”

“She intrinsically understands something critically important in PR - that culture is currency. She delivers on the creative with storytelling and media relations skills like I’ve never seen. We’re thrilled for her to continue her rocketship growth within the organization.”

Espinosa added: “Joining The Romans has been a career defining jump that has allowed me the opportunity to delve deeper into shaping a role that drives consistent growth. I’m so grateful to be part of its empire, complete with multi-disciplinary experts who I get to learn from and create impactful work with.”

The Romans client portfolio also includes Twitter, Dove, Ben & Jerry’s, Duolingo, Method, Ecover, WWE and Formula E, and the agency recently added a corporate division.