This PR Life is a new series by PRovoke Media where we profile people in and around communications as an industry and find out more about what they do and what makes them tick. Today, we are chatting with Timothy Oh, regional director, APAC of LiveScore Group.

Oh's journey began in marketing and communications, but his career has evolved into overseeing business operations and strategy on a global scale. Most notably, he served as the general manager of a global MNC in Taiwan, where he led a team of 50 people and delivered significant growth across the region.

In his earlier career, Oh built his reputation in the entertainment industry as a celebrity publicist at FLY Entertainment, managing international icons such as Girls Generation, Super Junior, Mel C, and Henry Golding.

He later transitioned into digital and communications leadership at Sony Pictures TV Networks Asia, where he led campaigns for shows such as Running Man and Death Note.



PRovoke Media: In a nutshell, how would you describe your role in comms to someone who has no idea what it entails?

Timothy Oh: I solve problems creatively with media and, ideally, make money while doing it. The specifics change depending on the project, but it’s about figuring out the best way to engage people, deliver value, and make things happen.

PM: Is there anything about your role that your colleagues don’t get?


TO: A lot, honestly. People assume I do everything, which is both flattering and slightly alarming. The thing is sales, marketing, and people management all share similar skill sets. If you’re good at one, you can usually apply it to the others. It’s all about understanding people, communication, and knowing how to get things done.

PM: What is the highlight of your job that always puts a smile on your face?

TO: I love when I can actually make a difference. We focus so much on deliverables, but the fun is in the process… workshopping, brainstorming, throwing around ideas until something sticks. Also, bringing coffee for everyone and knowing their exact orders. It’s the little things.

PO: Which country do you work in and what is it like working there?

TO: I’m mostly based in Singapore, and honestly, I love it here. When I was living in Taiwan as an expat in 2020, I found myself missing home, especially the people and the food. Singapore’s energy is dynamic, and with so much global action happening here, I thrive in this environment.

Lately, I’ve been toying with the idea of moving to another big city, maybe Thailand, where the creative energy, amazing food, and vibrant people are just as exciting. Who knows, maybe one day.


⁠PM: What’s the first thing you do when you step into the office to kickstart your day?

TO: I’m mostly working remotely in Singapore, but when I’m in the London office, I go into full setup mode. First thing, I get my workspace set up, check my calendar, and jot down a list of things I need to get through. I aim to tick off at least 90 percent, though life sometimes has other plans.

Coffee is a must. I get my caffeine fix first thing in the morning with a homemade oat latte that actually tastes good. As a trained barista, I have standards, and most office coffee doesn’t quite do it for me. I need good beans and oat milk, which is why I usually just make my own.

 

PM: What are three must-have items in your work bag that you can't live without?

TO: Eye drops with decongestants. They make you look fresh in seconds, even if you’re running on five hours of sleep. Napcon-A is my go-to.

A notebook and pen. Writing things down just helps me remember stuff better. Plus, there’s something satisfying about physically crossing things off a list.

Cologne. You want to smell good, always. And to be frank, sometimes you need it to cover up bad smells around you. It’s a public service, really.

PM: What’s your go-to office lunch that never fails to brighten your day?


TO: I keep it light because food coma is real. Usually, it’s a protein bowl or shake, and minimal carbs. If I’m hitting the gym, I might just have my soy protein shake and save the bigger meal for dinner. But when I’m working from home, lunch becomes an event. You need something to look forward to.

PM: What is it about comms that draws you in and keeps you passionate?

TO: Comms is such a broad space, but I’ve realized what I love most is personal branding. Over the years, I’ve helped celebrities, brands, and even colleagues position themselves for promotions or build their public image. The core principles are the same, even if the platforms keep changing.

I do it for free a lot, and sometimes I even pay for the coffee or travel to meet them. I’ve sat across from people, helping them workshop their brand, talk through their next move, or figure out how to get noticed. Then I thought, why am I not charging for this? So I did. Now, I work with professionals on personal branding and crisis management.

This year, I teamed up with Jörg Dietzel, former global brand Ddirector at Audi, and we are launching Brand DO!, a consultancy to help people build their personal brand. We’re also working on a podcast, a book, and using this platform to advocate for mental health in the workplace. If you’re not feeling your best, you can’t be your best.

Since we both have our main jobs, this is a passion project for now, but we’re excited to share more soon.


PM: If you weren’t in comms, what would you be doing?

TO: Running a supermarket, probably. I love walking through aisles, picking out the best things, and making sure everything is top quality. Actually, scratch that—I’d run a department store instead. That way, I can pop in whenever I need something.

PM:  What’s the first thing you do to unwind when you clock off for the day?


TO: First, I change the music. I usually have upbeat lo-fi playing while I work, but once I’m done, I switch to something more chill. It helps me mentally clock out.

Then, I do what all responsible adults do… open GrabFood and start planning dinner. It gives me something to look forward to, which now that I’m saying it, sounds kind of sad. But hey, this is why you should never end a holiday without booking the next one. Always have something exciting on the horizon.