This PR Life is a new series by PRovoke Media where we profile people in and around communications as an industry and find out more about what they do and what makes them tick. Today, we are chatting with Marina Mathews, founder and managing director of Marina Mathews Communications. 

Mathews founded her agency in 2020 and is now an integrated marketing and communications agency with offices in Singapore and Dubai. The agency specialises in reputation management and represents CEOs, celebrities, artists, authors and entrepreneurs.

Prior to starting her own outfit, Mathews was a managing director at creative communications agency W Asia. She has also held leadership roles in agencies scuh as Chrysler Communications, MSL Group, Fulford PR and more. 


PRovoke Media: In a nutshell, how would you describe your role in comms to someone who has no idea what it entails?

Marina Mathews: Simply put, my role in communications is helping people and organisations tell their stories effectively. I work to make sure their messages are clear and compelling, and reach the right audience. Whether it's handling a tough situation, launching a new product, or improving a brand's image, my job is to ensure that the right message gets to the right people at the right time.

I help build connections between our clients and their audiences, using different communication channels to make a positive impact.

PM: Is there anything about your role that your colleagues don’t get?

 


MM: One aspect of my role that colleagues might not fully appreciate is the constant need to be 'on.' As the founder of the agency, I'm always thinking about new opportunities, potential challenges, and ways to innovate our services.

This means my mind is often working on multiple levels - from day-to-day operations to long-term strategy. It's not just about the hours worked, but the mental energy invested in staying ahead in a fast-paced industry. This level of commitment and forward-thinking is crucial for the agency's success, but it's not always visible in the day-to-day interactions with my team.

PM: What is the highlight of your job that always puts a smile on your face?

MM: The highlight of my job is getting to experience our clients' offerings firsthand. I feel fortunate to be able to immerse myself in their world, which not only enriches my understanding of their businesses but also allows me to genuinely appreciate the value they bring. This hands-on experience enables us to authentically articulate and communicate their unique strengths to their target audiences, making our work even more impactful.

⁠PM: What’s the first thing you do when you step into the office to kickstart your day?


MM: Because we have a hybrid model at the agency, it means that three days a week are meant to be working from home. I use that as an opportunity to head to my private wellness club where I jump into the cryotherapy chamber for three minutes at -87 degrees. It's a fantastic way to kickstart the day, and sets me up to be able to work from the club, whilst I also sneak in other wellness treatments such as the Oxygen AirPod Chamber where I can sit whilst drafting emails.

 

PM: What are three must-have items in your work bag that you can't live without?

MM: First, my smartphone. It's not just a phone, but a portable office. With over 15,000 contacts, including some well-known personalities, it's my lifeline to clients, media, and my team.

Second, my portable light ring. In today's visual world, looking professional on video calls or creating content on the go is crucial. This little gadget ensures I'm always camera-ready.

Lastly, my Marc Jacobs Beauty blurring powder. It's my secret weapon for looking polished in photos and videos, especially during long days of meetings or events.

PM: What’s your go-to office lunch that never fails to brighten your day?


MM: A couple of times a week, I head to Artemis Grill for business lunches with clients or catch-ups with media friends. What I value most about these meetings is the opportunity to build stronger relationships and foster meaningful connections in a relaxed setting. It's a chance to discuss important matters, share insights, and explore new opportunities.

And as I look out at the rooftop view, I'm reminded of the incredible opportunities Singapore has provided me over the past 19 years. The city's vibrant business landscape and supportive community have been instrumental in my professional growth, and I'm grateful for the chance to continue growing and contributing here.

PM: What is it about comms that draws you in and keeps you passionate?

MM: What keeps me passionate about communications is the constant evolution and creativity it demands. I love that every day brings new challenges and opportunities to innovate. Whether it's crafting compelling narratives, navigating complex media landscapes, or helping clients achieve their goals, the field is always dynamic and engaging. The ability to shape perceptions, influence opinions, and make a real impact for our clients is incredibly fulfilling and keeps me motivated to stay ahead of the curve.

PM: If you weren’t in comms, what would you be doing?

MM: If I weren't in communications, I think I would have pursued a career in interior design. I've always been fascinated by how a well-designed space can transform the way people feel and interact. The creativity involved in turning a room into a functional work of art really appeals to me. It's a field that allows for both artistic expression and practical problem-solving, which I find intriguing.

PM: What’s the first thing you do to unwind when you clock off for the day?

MM: The first thing I do when I clock off for the day is take off my watch. It's a symbolic gesture that feels like shedding not just the physical weight of the watch, but also the stresses and pressures of the day. Removing it helps me feel lighter, both literally and figuratively, and marks a clear transition from work mode to personal time.