Diana Marszalek 30 Oct 2018 // 2:15PM GMT
NEW YORK — Thomas Bunn has left his job running Zeno Group’s New York office to oversee BCW’s consumer marketing practice and integrated services in the US.
Formally titled executive VP, global brand and integrated solutions, Bunn assumed the newly created role last week, and will be based in BCW’s New York office.
Bunn worked at Zeno for nearly six years, the last three of which he spent as managing director of the agency’s New York operation. While at Zeno, Bunn built a creative production team and expanded the firm’s digital capabilities, as well as spearheaded the use of data and analytics to improve offerings.
Chris Foster, BCW’s president of North America, said Bunn brings “top-notch expertise” in the kind of creativity that can boost a consumer practice, as well as using data and strategy to drive agency-wide integration. Having Bunn on board will enable BCW to “strengthen those capabilities and bring some new ones to bear,” he said.
Bunn’s appointment is part of BCW’s months-long effort to expand the leadership of the new agency, created earlier this year by Burson-Marsteller's takeover by smaller WPP sibling Cohn & Wolfe.
Kyle Farnham, who had been Burson-Marsteller’s US practice chair, left the agency in July to run Porter Novelli’s New York and Chicago offices. BCW executive VP Liz Beck has since been filling the role on an interim basis.