PRovoke Media 20 May 2022 // 7:34AM GMT
After more than two years of the Covid-19 pandemic, it can be hard to quantify the ways in which we have changed. Our pandemic coverage helps us understand the industry impact, and it seems unlikely that any of our content has been untouched by the unique circumstances that have taken root since the start of 2020.
But so much of that change has occurred at a human level, where many of the lessons emerge from the various conversations and anecdotes that underpin our stories and events. To better showcase these learnings, and provide a measure of insight into how the global PR industry is responding to such a transformative era, this series asks people what they have learned, according to three specific areas.
In the latest installment in our series, we hear from Tyler Kim, CEO of Weber Shandwick Asia-Pacific, who talks about finding purpose, connection and bliss at home during the pandemic.
Three things I've learned...
I’ve learned it’s always best to listen more than talk. It’s been a very isolating time. For many of us, our workplaces aren’t just for work. They’re for connection and support. By giving people space to talk, I think we help people reconnect with themselves and each other. By responding quickly and clearly to requests, I like to think we quietly show our respect and value for those around us. And, we learn so much more. I think there’s always merit in reminding yourself that you don’t know everything. When I took on this role a year ago, I couldn’t see many of our people in action. But, by allowing space to listen and to learn from those around me, I could appreciate a much bigger picture than was immediately available on the surface. These days, when I have calls, catchups or meetings, I’m often not seeking to supervise or to assess projects or people, I’m simply learning.
The solutions expected from our industry today are much more diverse and multifaceted than press releases and media events. To successfully navigate those expectations, I’ve come to learn subject matter and sector expertise is essential. Without it, it’s impossible to craft the solutions and deliver the impact required for our clients. In today’s world, a communications agency enjoys a robust partnership with the C-suite – making a genuine difference for the business and their community through strategic deployment of proven expertise.
I’ve really come to appreciate the value of deep breaths. To me, everyone needs a higher purpose beyond work, PR, and communications. It helps keep things in perspective. For me, my higher purpose is my family and my religion. When I get stressed or feel overwhelmed, I take a few deep breaths. I remember what’s important and what isn’t. I don’t think any of us have walked away from the past two years without a deeper appreciation of good mental health. For me, deep breaths have helped me manage my own a bit better.
If you'd like to share your three lessons, please let us know.