Diana Marszalek 01 Aug 2022 // 5:22PM GMT
SYDNEY — Harley-Davidson has hired Thrive PR to handle the iconic motorcycle company’s PR and social media in Australia and New Zealand.
Thrive won the business following a competitive review.
The partnership will see Thrive spearhead key initiatives aimed at rallying enthusiasm among young riders in Australia and New Zealand. Activities will include consumer and business media relations and events, content creation and digital strategy to enhance Harley-Davidson’s social engagement and awareness. Thrive will also take over influencer relations and Harley-Davidson’s famous bike experience program.
The US company works with a range of regional agencies on local PR. Last September, Harley-Davidson hired Golin to manage communications in China. It has also worked with Ruder Finn in India.
“We’re thrilled to have Thrive’s network team officially join the Harley-Davidson family and become an extended part of our PR and marketing team,” said Nigel Keough, Harley-Davidson Motor Company managing director. “During a competitive pitch, we were impressed by the calibre of work, ideas and industry connections Thrive brought to the table, and are looking forward to continuing to elevate the Harley-Davidson brand as partners throughout Australia and New Zealand, this year and beyond.”