LONDON — Consumer agency Tin Man has made two senior hires to its creative team: creative director James Hoyle and associate director Hannah Milne.

Hoyle joins the agency in May, after holding similar roles at MSL, Weber Shandwick and Fishburn. He has developed creative campaigns for clients including HSBC, Bisto, First Direct, ESSO, EY, Butlins and Durex.

Milne joins Tin Man this month from Brands2Life, where she led the Moonpig, Virgin Media,, Groupon and Barclays accounts. She was previously at Mischief, working with Unilever, The Football Association and National Trust.

Both Hoyle and Milne will work alongside existing creative director Paul Valentine, as well as head of planning and strategy Elly Kestenbaum and head of client services Natalie Neave.

Tin Man founder Mandy Sharp said: “This, our fifth year, is already shaping up to be our most exciting in terms of growth, and we’re ready for the energy and expertise that James and Hannah will bring. James will work with Paul on building our creative content and production offering, as well as conjuring further creative magic for our clients. Hannah will be wrapping her arms around some of our cornerstone clients and leading them to achieve even greater results.”

Most recently Tin Man has been awarded work by Direct Line Group and Thomas Cook Airlines. The agency also works with Barclays, Unilever, Plenty of Fish, FOX TV, The Institution of Engineering and Technology, NOWTV and Ferrero.