LONDON — Independent communications agency Tin Man has restructured its business after a year of rapid growth, making promotions across the senior team.

CEO Mandy Sharp, who founded the business in 2013, has divided the agency into three multidisciplinary practices, each headed up by a newly-promoted practice director. Leanne Bertolone, Katie Fox and Hannah Milne will each run client portfolios worth between £1 million and £2 million, as well as continuing to spearhead the agency’s CSR and corporate work.

A fourth dedicated ‘corpsumer’ practice will be headed up by a new, yet-to-be-announced senior hire.

Alongside the new practices, four directors have been promoted to partner, each heading up a business area: Clare Hindley will lead on operations, people and culture; Elly Kestenbaum will focus on growth and planning; Natalie Neave will oversee clients and campaigns; while Paul Valentine will head up creative.

The four new partners will also continue to provide oversight across all client work, new business and the running of the agency.

Sharp told PRovoke Media: “Tin Man was set up as a non-sector specific, creative comms agency and we’ve thrived on the diversity and variety that brings. We’ve always felt it’s beneficial to have people that can think beyond the client and the category it sits in. Not only does it keep things fresh for our staff and clients, it also allows us to grow the agency in an integrated way, enabling us to focus more on the work and delivering best-in-class thinking, creativity and emotionally-engaging campaigns.”

She added: “This restructure is setting us up for growth and empowering my hugely talented senior team to develop their own careers and business acumen. It also allows our corpsumer clients to benefit from a dedicated practice, while our existing consumer clients will have access to wider teams and integrated expertise across digital, content, and creative.”

Sharp said Tin Man’s fee income grew 25% between 2020-21, with predicted growth of more than 30% in 2022. Headcount stands at 36 and the agency is planning further hires to take it above 40 people this year. TinStudio, the agency’s creative and design division, and Oh My!, the video production agency it set up in March 2020, have also grown rapidly and now have a combined creative team of 11 people.

Over the past year, the agency has added 21 clients to its portfolio including Mondelez (Oreo, Cadbury Fingers, LU, Belvita), Virgin Atlantic, Gumtree, Danone (Cow & Gate, Aptamil, Actimel), Brown-Forman (Jack Daniel’s, Chambord, Woodford Reserve) and Simply Health. Existing clients include Unilever, Hilton Hotels & Resorts, Indeed, Guide Dogs, Smart Energy GB, and Plenty of Fish.

Sharp said: “When I started Tin Man nine years ago, my vision was to provide clients with big, strategic thinking alongside cutting edge creativity but with a personal touch and nimble approach that bigger agencies lacked. We’ve managed to achieve that and maintain it consistently as we’ve grown.”