LONDON — The UK’s largest provider of private cancer care, GenesisCare, has appointed Tin Man to handle its consumer PR brief after a competitive pitch.

GenesisCare, which has 440 cancer centres around the world in the UK, Spain, Australia and the US, specialises in offering patients the latest cancer treatments. Tin Man has been tasked with delivering insight-led campaigns as well as press office activity.

Audrey O’Brien, head of UK marketing at GenesisCare said: “We’re incredibly proud of the advanced treatments and care we are able to offer our patients. We pride ourselves on providing an end-to-end approach to cancer care and our expert team works to develop personalised treatment plans designed to get the best possible outcomes.

“We chose Tin Man as our partner agency as we feel that they understand the ambition of GenesisCare and were impressed by their smart insights, strategy and approach to keeping GenesisCare front of mind in the UK.”

Tin Man founder Mandy Sharp added: “Sadly, these days everyone is affected by cancer in some way. Raising awareness of people’s options is something that we feel passionately about and we’re grateful to be working with GenesisCare to do this. Their centres offer incredible treatments that really are life-changing, so we can’t wait to help spread the word.”