LONDON — Tin Man has been awarded a six-figure consumer communications brief by flexible workspace operator The Office Group, after a competitive pitch.

The independent consumer PR agency is tasked with delivering an integrated communications strategy to differentiate the brand in the UK and Germany, including through creative brand communications campaigns, new building launches and press office.

Founded in 2003, The Office Group has more than 21,000 members who have access to 39 flexible, individually-designed workspace buildings across the UK, in London, Leeds and Bristol, with a programme of member events promoting professional and personal wellbeing.

As well as being appointed as lead strategic and creative agency, Tin Man will be using its international agency network, The Tin Man Collective, to support the firm's launch into the German market later this year, with new buildings opening in Berlin, Frankfurt and Hamburg.

The Office Group chief marketing officer Lorna Perrin said: “We design all our buildings individually, driven by the differing architecture, unique location and context of each building. We are able to generate a real sense of ownership and community, enabling members and their businesses to thrive in a workspace they feel is their own.

"We need a communications strategy that will bring our brand purpose to life by creating an ownable market position which creates a real connection with our audience. Tin Man’s ‘Communications with Heart’ approach means they are the perfect partner to help us build that emotional connection.”

Mandy Sharp, founder and CEO of Tin Man Communications, added: "The flexible workspace market is increasingly crowded. We came up with a strategy that will create standout, relevancy and longevity, showing how The Office Group is using distinctive design and a people-first approach to make life better for its member businesses, people and wider culture.”