LONDON — Baby and parenting brand Tommee Tippee has appointed Manifest as its creative partner to deliver a global communications campaign in 2021.

The agency is developing the global creative campaign for the year, including evolving the 55-year-old brand’s positioning and style, and highlighting innovative new product lines to the target audience of mothers. Manifest will also plan local market implementation, to be activated by Tommee Tippee’s local teams in the US, UK and Australia from January through to the end of next year.

Manifest’s teams in London and Manchester will lead the work, working with colleagues in New York and Melbourne.

Tommee Tippee’s global campaign and content manager, Neil Knowles, said: “Next year we’re bringing out game-changing products for mums that are shaped around her, rather than baby. There’s a huge ambition across all of our markets to not just launch them with a bang, but also re-position how we communicate with her. Manifest completely ‘got this’ and delivered a strategic response which our teams in the UK, US and Australia instantly bought into and got excited by.”

Manifest Manchester MD Bec Chelin added: “To say our team across London, New York, and Manchester are excited about this brief is a massive understatement. The creative partnership we’re building with the team at Tommee Tippee goes way beyond product, brand, or even creative excellence. This campaign is engineered to make a real difference to the lives of mums, their babies and the mental and physical wellbeing of both.”