Diana Marszalek 23 Apr 2020 // 4:23AM GMT
BOSTON — Cybersecurity company TrapX Security has named Red Lorry Yellow Lorry its public relations agency of record.
Red Lorry Yellow Lorry won the business in a competitive pitch, which included a trial phase. There was no incumbent agency.
The agency, whose work will cover North America, will handle media relations while increasing awareness of TrapX, particularly among IT and cybersecurity professionals. The B2B brand specializes in deception technology, which is designed to detect and defeat cyberattacks in real time.
“The lorries’ success during our trial project made choosing them to lead our PR efforts in North America an easy decision,” said Ori Bach, CEO of TrapX Security.
“With this program, we’re hoping to further establish TrapX’s presence in the US media and build our profile as industry experts in threat detection and cybersecurity. The Lorries’ proven track record supporting B2B technology companies and technical understanding of our industry is the perfect fit to help us achieve our goals.”