LONDON — Global enterprise data security, cloud and cybersecurity solutions leader Trend Micro has extended its relationship with WE Communications to the UK after a competitive pitch.

The agency already works with Trend Micro in the US and Australia. Its expanded brief is to strengthen the cybersecurity firm’s position as a leading cloud security provider in the UK, via thought leadership, press office and event support.

Trend Micro’s Europe PR manager Funda Cizgenakad said: “WE demonstrated an intuitive knowledge of our business. The team shone a new light on the opportunities for our business in the UK market, blending creative thinking with intelligent, well thought out insights. WE’s knowledge of the cybersecurity landscape, excellent media relationships and purpose-driven execution makes them an ideal partner for Trend Micro as continue to grow our brand awareness in the UK.”

The account will be led by director of technology Annabel Kerr, who said: “Cybersecurity is a fascinating and ever-evolving space. We look forward to partnering with Trend Micro to lend its voice to some of the hottest topics on the news agenda, reinforcing its place as a leader in cloud security.” 

As well as Trend Micro, WE’s enterprise technology client portfolio in the UK includes Capgemini, Honeywell and HPE Aruba. The UK office saw 14% growth in 2019.