Diana Marszalek 20 Apr 2021 // 10:05AM GMT
NEW YORK — Turkish Airlines has consolidated its global PR business with Finn Partners, which has been supporting the carrier in North and South America for the last four years.
Finn Partners’ remit was expanded to include global comms without a competitive review.
Finn Partners has been Turkish Airlines’ agency of record in the Americas since 2017, when it won the business after a global search. The carrier also worked with agencies in Europe, Africa, the Middle East and Asia.
The account will be led by travel and lifestyle practice partner Haldun Dinccetin.
“As we expand our relationship with Turkish Airlines to lead global communications strategy, our mission is to strengthen the airline’s brand image on the world stage,” said Dinccetin. “The partnership will leverage our agency's presence in key international markets to celebrate and elevate Turkish Airlines' growing network of routes and premium services."
Handling the airlines global comms expands on Finn’s decade of work with Turkey’s public and private institutions and organizations to promote tourism to the country. Finn’s integrated program is aimed at synchronizing the country’s tourism messages over the long term.