SAN FRANCISCO — Danielle Stickler has joined Bateman Agency as senior director of media relations, the latest former Bateman Group staffer to return to work for their old boss.

In the newly created role, Stickler will be focused on working with a range of clients, with particular focus on Checkr, Observe, Sendbird and Tines.

Stickler spent the last four-plus years in the same role at Mission North, which is what Bateman Group became in 2020 when founder Fred Bateman departed the firm he led as CEO.

Bateman has also hired Ben Friedland who, like Stickler, spent four years at Bateman Group and four at Mission North, where he was a senior VP overseeing their supply chain, transportation and logistics practice. At Bateman, Friedland will serve as a senior VP and head of content, while consulting on services such as corporate and product messaging and executive thought leadership.

Stickler and Friedland are the fourth and fifth former Bateman Group staffers to join the new Bateman Agency. The others are executive VPs  Rachael Cassidy and Tara Klein and head of people & operations Shannon Osthimer.