SAN FRANCISCO — The UK-based tech PR shop Liberty Communications has hired Scott Beaver to oversee its expansion into San Francisco.

Beaver joins Liberty as vice president and general manager, and will be responsible for leading the growth of Liberty US, existing client and new business development, and managing the new San Francisco office.

Beaver joins from the Bateman Group, where he oversaw new business initiatives and managed communications for early- to late-stage technology companies including Braintree (acquired by eBay), WeChat (owned by Tencent), Xamarin, and Zenprise (acquired by Citrix). Prior to that, he spent five years at Sard Verbinnen & Co. where he managed crisis, financial and investor communications for companies including Alibaba Group, Elevation Partners, Facebook and SurveyMonkey.

As part of the expansion, Liberty will continue to add to its west coast headcount — at all levels. Using the San Francisco office as a hub, Liberty plans to replicate the model of its European business, which is headquartered in London.