LONDON — AxiCom, WPP’s technology specialist communications agency, has been appointed by Unisys Corporation as its UK PR agency of record and European hub agency, after a competitive pitch.

PRovoke Media revealed in November that the information technology giant was undergoing an agency review in the UK and Europe, and six-year incumbent Octopus Group had decided not to repitch.

In a team led by Robert Roessler, director of enterprise technology, AxiCom’s remit will include repositioning Unisys from a “leader in end user services” to “enabling greater end user experiences” across the region, via media relations, content creation and social media management.

The brief also includes managing Unisys’ European agency network, where AxiCom will be responsible for coordinating boutique agencies in Belgium, DACH, France, the Netherlands and Spain.

Unisys head of corporate and internal communications for EMEA Claire Ramage said: “We were looking for an agency that can deliver creative campaigns, and drive media engagement in support of our global business units. AxiCom presented us with some fresh ideas for Unisys to tell a more ‘human’ story explaining technology as an enabler, engage the press and deliver targeted and measurable content via multiple channels.”

AxiCom’s European president Kate Stevens added: “I was excited about this opportunity from my very first conversation with Claire and the Unisys team. Translating complex technology innovations into inspiring stories is the heart of everything we do, and it’s even more delightful to have the opportunity to work with a company that has such a strong legacy in the industry. Led by Robert, the team will use its deep sector expertise, extensive PR experience and digital marketing skills to position Unisys for the next part of its journey.”