Maja Pawinska Sims 08 Jun 2023 // 9:04AM GMT
LONDON — US drinks brand Liquid Death has appointed its first UK agency, hiring Eulogy to handle all communications as it launches in the market.
The fast-growing brand, which produces canned drinks including still and sparkling water (pictured), was recently valued at $700 million, after 2022 revenues grew to $130 million – up from $2.8 million in 2019 when it was launched by CEO and former creative director Mike Cessario.
Liquid Death, whose strapline is ‘Murder your Thirst’, is known for its irreverent, category-subverting marketing campaigns and influencer partnerships, including recently collaborating with American TV personality Martha Stewart to make a $58 dismembered hand candle. In the US, the brand works with Moxie Communications Group.
Eulogy CEO Adrian Brady told PRovoke Media: “Liquid Death has taken the concept of disruptive marketing to a once-in-a-generation level and, in a ridiculously short timeframe, it’s become one of the fastest growing drinks brands ever.
“Being challenged by a brand so fully focused on the absolute art of creativity was too good a call to resist. We are thrilled to be on board and can’t wait to bring to life the inevitable promise offered by the coming together of a brand called Liquid Death and an agency called Eulogy.”