Diana Marszalek 22 Jul 2021 // 8:55PM GMT
ANNAPOLIS, MD — Crosby Marketing Communications has retained its business with the federal Agency for Healthcare Research and Quality, winning a second lucrative contract to help improve Americans’ health.
Crosby, which was the incumbent agency, was awarded the five-year, $12 million contract following a competitive review. This is Crosby’s second five-year contract with AHRQ to provide communications services to the U.S. Preventive Services Task Force, whose goal is improving the health of Americans through preventative care.
Crosby’s remit includes providing a range of communications services to the task force including strategic planning, message development, media relations, social media outreach, crisis support, and digital communications. All of which are aimed at elevating the task force’s leadership role, engaging stakeholders, and promoting the buy-in and implementation of its preventative screening recommendations.
“We’re thrilled to continue our work with the U.S. Preventive Services Task Force to promote evidence-based care and improve the health of people nationwide,” said Crosby CEO and President Raymond Crosby. “It has never been more important for everyone to have access to trustworthy information to help prevent disease, promote health, and prolong life.”