Diana Marszalek 26 Mar 2021 // 1:24AM GMT
ST. LOUIS — The US Soybean Export Council, which represents one of the US’ biggest agricultural exports worldwide, has tapped former Monsanto senior leader Christopher Samuel to head global communications.
A veteran of the food and agricultural industries, Samuel will oversee brand reputation, digital and social media, executive visibility and media relations for the trade group. Responsibilities of the newly created role also include stakeholder engagement, internal communications, and issues management.
Samuel brings more than 20 years of global experiencing working in communications, with a particular focus on food and agriculture.
Before USSEC, Samuel co-led stakeholder engagement programs and business development at the Institute on Science for Global Policy. Earlier in his career, Samuel spent roughly a dozen years at Monsanto and Bayer, after it purchased the agrochemical company. During that time, he held a number of positions including global corporate preparedness & engagement lead, and head of APAC corporate affairs.
“Having tasted hunger and carried water to our home as a child in Africa and Asia, I am energized by the impact of US soy in enabling millions of families to access safe and nutritious food, produced in a nature-positive way, as well as improve livelihoods,” Samuel said. “Communications is a strategic business driver. I look forward to leveraging insight-led storytelling and campaigns to enhance US soy’s reputation, market access and sustainability impacts by partnering with mission-driven US soybean farmers, internal and external stakeholders,” he added.