SINGAPORE —Netflix’s Shrey Khetarpal has joined VaynerMedia’s Asia-Pacific operation as head of client services.

Khetarpal will lead client services across Asia Pacific, which includes growing new business and overseeing team development. He reports to Avery Akkineni, head of VaynerMedia APAC.

Khetarpal most recently oversaw PR for Netflix in Singapore and the Philippines. Before that, he spent more than a decade at Burson-Marsteller.

Khetarpal is the latest in a string of new hires to join VaynerMedia's Asia-Pacific leadership team. Other recent additions include head of strategy Tim Lindley and head of production Jonathan Gerard.

“We are at a very exciting stage of growth in Asia Pacific. Over the last two years, we have built a strong foundation here with a diverse team of digital natives that has led to impactful and creative client work,” said Akkineni. “We are thrilled to have Shrey on board, who brings vast storytelling and integrated communications experience. His passion for brands, creativity, inclusion and diversity is a great addition to our team.”