PRovoke Media 31 Oct 2020 // 1:00AM GMT
BENGALURU — Vicks and 20:20 MSL took home the Platinum award for Best in Show at the virtual South Asia SABRE Awards ceremony last night, for a campaign that focuses on a young girl who has a rare skin condition, ichthyosis.
The Vicks ‘One In A Million’ #TouchOfCare campaign picked up a further three SABRE Awards on the night, with judges lauding the initiative for its "impact on changing social behaviour, which is the need of the hour."
P&G brand Vicks prevailed two other finalists to take home the Platinum award, in order:
2. Banega Swasth India, from Swachh to Swasth — RB with AvianWE
3. WOW: Saving India from 6 Chandigarh Equivalent Landfills — ITC Limited with First Partners
First Partners led all agencies with nine SABRE Awards, including three Diamond SABRE Awards, a remarkable performance from the four-year-old independent firm. Other multiple winners included AvianWE (5), Genesis BCW (3) and The PRactice (3).
The prestigious Business Leader of the Year honour was awarded to Biocon founder Kiran Mazumdar-Shaw.
The complete list of winners can be found here.