SAN FRANCISCO —  Bluescape Software CEO Peter Jackson made a case for PR to work more closely with company CEOs, abandon its hourly billing system and evolve towards the 'zero-hour work week' in a recent webinar. 

In a conversation with PRovoke executive editor Aarti Shah, Jackson — who has held numerous executive leadership positions across Silicon Valley over the past 30 years — discusses how the pandemic will reshape work, in addition to the way he views, and values, PR as a business leader.