LONDON — Hill+Knowlton Strategies has appointed Vikki Willimott (Chowney) as global head of content and publishing. She returns to the agency after leaving last May for a stint at as Condé Nast’s director of brand partnerships.

Willimott was previously H+K London’s chief content strategist, where she transformed the UK office’s approach to content and publishing.

She has spent more than 13 years building and leading digital content teams, from strategy to production, social media management & influencer outreach, and has led teams at digital agencies including TMW Unlimited.

“I’m so excited to be coming back to H+K for this next chapter. Our content and publishing teams have grown from strength to strength in recent years, and this next stage is going to be better than ever,” said Willimott.

H+K global president Richard Millar said: “Building on the successful work of the past four years, Vikki will deliver work that can travel across markets, empowered by a shared approach, enabled by technology."

Before moving into communications, Willimott was a journalist, as news editor for Econsultancy and editor of New Media Age’s Reputation Online.