LONDON — Sunny Side Up has been jointly appointed by Villa Maria and its UK agent Hatch Mansfield to lead a consumer campaign for the premium New Zealand wine brand.

The brief is for both the main Villa Maria range and EarthGarden, its first organic range, which launches this month. The integrated campaign includes media and influencer relations, digital advertising and experiential activity to elevate Villa Maria’s premium positioning.

Hatch Mansfield brand controller Fiona Mottershaw said: “Villa Maria is known for producing consistently high quality wines, which is why it is so popular in the UK. We felt Sunny Side Up’s understanding of our brand, competitive set and opportunity was very strong. We loved their clear, creative and imaginative approach to our brief and that made them a very easy choice.”

Sunny Side Up managing director Zoe Ward-Waring added: “Villa Maria is a brilliant range of wines from a brilliant winery and we can’t wait to help more people understand just how good quality the wine inside every bottle is.

“EarthGarden is new to the market, but Villa Maria have been working on organic wines since the Nineties so it’s arguably been 25 years in the making. Given the brand’s already strong sustainability story, I’m sure these wines will be the first of many under the EarthGarden label and that they will soon become a familiar fixture on the nation’s kitchen and dining tables.”

Villa Maria joins a number of other premium drinks brands on Sunny Side Up’s client roster, including Cune Rioja. The agency team has also worked with Chapel Down, Treasury Wine Estates, Laurent-Perrier and Gin Mare, Pernod Ricard UK, Diageo GB, Beam and Brown-Forman.