LONDON — Broadband, TV, mobile phone and landline provider Virgin Media has chosen Tin Man for a three-year consumer PR contract after a competitive pitch.

The agency’s brief is to deliver strategic, insight-led creative campaigns as well as support everyday PR activity and sponsorship peaks. The first project will be to support the roll out of Virgin Media’s new all-in-one bundles that bring all its services together.

Virgin Media’s chief corporate affairs officer Brigitte Trafford said: “This is a big year for us and we’ve got exciting ambitions for the brand. We were looking for a comms partner who was prepared to challenge us in the right way and share our vision for creative, strategic and impactful PR.  We’re looking forward to creating some great work together.”

Tin Man founder Mandy Sharp added: “We’ve long admired the Virgin Media brand and are beyond delighted that we get to do what we do best – deliver campaigns with heart, emotionally connecting audiences with the brand and reigniting the love."