Maja Pawinska Sims 20 Jan 2021 // 11:54AM GMT
LONDON — Vision Express, one of the UK’s leading opticians and optical retailers, has appointed The Fourth Angel as its consumer PR agency after a review of its marketing and communications partners.
The agency’s brief includes promoting the brand’s fashion credentials, as well as eye health campaigns and CSR initiatives. Consumer PR at Vision Express was previously handled in-house by its parent company GrandVision.
Vision Express senior PR manager Claire Stuart said: “The Fourth Angel has the perfect combination of expertise and experience to support our campaigns. Their strategic nous coupled with their creativity really impressed. They get the brand and our business challenges and opportunities.”
Senior consultant Becky Westaway is leading the agency team with Alex McDonald, The Fourth Angel’s cultural strategist, supporting on creative campaigns.
The Fourth Angel MD Sarah Perry said: “We’re really excited to be working with such a great brand. Vision Express is bringing unrivalled fashion forward affordable eyewear to the UK, as well as raising awareness of the importance of eye health in its broadest sense.”
The agency has also picked up a number of other clients in the past few weeks, including greentech The Pilot Group, which specialises in electric vehicle charging, air quality monitors and energy efficient building management systems, and sustainability consultancy Planet Shine.
Angie Moxham, founder and CEO of The Fourth Angel, said: “The business continues to grow from strength to strength, despite Covid. We’re blessed to be attracting such great and interesting brands. We also have a growing portfolio of brands look for our support in the areas of sustainability and gaining B-Corp status, as well as rooting purpose into the DNA of their business.”