TORONTO — Visit California, the state’s non-profit tourism promotion authority, has named Zeno Group as its marketing agency of record for Canada.

Starting work in July, Zeno’s mandate will include strategic planning, creative, PR, travel trade engagement, partnerships, influencer, digital, social and experiential.

Over the course of the partnership, Zeno will promote California as the ‘ultimate vacation destination’ for Canadian travellers.

Zeno Canada’s managing director Julie Georgas said: “Canadians have been dreaming of travelling again and as they look to experience a world away, that’s close to home, California is the perfect destination. Canadians have only scratched the surface of what’s possible to see, do and experience in California, and we can’t wait to unlock the possibilities.”

Visit California joins SiriusXM Canada and P&G on Zeno Canada’s client roster.