LONDON — W Communications has been appointed by children’s fresh food brand Little Dish, on a six-figure communications brief covering PR, social, influencer and content creation.

W won the account as part of a competitive pitch, with a team led by creative director and new father Scott Dimbleby. The agency’s work kicks off this month with a multi-channel campaign to relaunch Little Dish’s children’s meals, followed by a purpose-led execution to raise awareness of the brand’s ‘Little Dish, Big Help’ proposition.

The agency will also develop and implement creative brand-building campaigns that signpost parents to the chilled aisles in supermarkets and reinforce ‘fresh and nutritious’ messaging around Little Dish products.

There was no immediate incumbent agency; Little Dish has previously worked with Threepipe on brand campaigns. 

W has worked with food brands including Marmite, Hellmann’s, Pot Noodle and Branston’s, and its current roster includes a number of family-focused clients, including inclusive baby care brand, Nala’s Baby and Yoto, a children’s’ smart speaker that provides a screen-free alternative for families and children looking to encourage speech and reading has development.

Warren Johnson, W Communications founder and co-CEO, said: “We are thrilled to have won the opportunity to work with Little Dish. It's such a strong founder-led brand with a real vision, who have defined a category that has transformed healthy, nutritious food for children and busy parents.”